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Breaking Blogger’s Block
By: Steve Robins Your solution marketing strategy should include “information,” the process of informing, educating and engaging with your customers, prospects, and key influencers. In many cases,...
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Think Like Your Customer
The Key To Solution Marketing: Understand the Customer By: Steve Robins I came across a great blog post, How to Use the Secret Desires of Your Customers on Michael Martine’s Remarkablogger. While the...
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It’s the Business Problem, Stupid
A Lesson from AMD’s Consumer Solutions – By Steve Robins AMD Simplifies Chip Labeling (Source: TechSpot) Several months ago, chipmaker AMD updated their consumer marketing to focus on the total value...
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Speaking Customer-ese
Power up your solution marketing with your new customer language skills. Follow up post to Learn a New Language – By Steve Robins Yesterday, we talked about how to develop your customer/buyer/user...
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Content Marketing: 5 Things You Should Know
– By Steve Robins Jon Kranz Speaks at BPMA Content marketing is a core part of the educate and engage phase of the SIVA or SEVA model. Last Thursday, I had the opportunity to hear Jon Kranz present at...
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